File Submission Guidelines

Sending Files to MAR

MAR offers secure FTP sites for use by our customers. If you only send over files occasionally, we can grant you access to our company site. For high volume users, we offer customized FTP sites. In some cases, you may want to use email to transfer files. Though not a very good option for large graphic files, it works fine for smaller data files or smaller graphic files.

Regardless of how you send files to MAR, be sure to include the following information in order for us to be able to use your file:
1. Name and version of software you used to create the form.
2. List of files you are sending.
3. For native application files, indicate the fonts used and include them in your transmission.
4. Indicate the file format.
5. Reference a quote number or job number if you have it.

The use of a compression program will save you uploading time and will also offer other benefits such as password based security and some protection from file corruption.

Graphic Design Solutions
There is a wrong way to create PDF files

Problem: PDF files can be created using various programs and print  drivers, unfortunately all of these options are capable of producing poor quality PDFs.
Solution: Using Acrobat Distiller to create PDF files, and be sure to use the correct print-reaady settings. You can download the correct Distiller settings file here – download PDF Distiller settings.

Why can’t you use a PDF file that is created for use on the Internet?

Problem: While anyone can create a PDF file that looks good on the Internet, printers require a much more detailed PDF file in order for it to reproduce correctly on commercial presses – whether they are digital or conventional. While the Internet is fine if you only want to see 256 different colors, your file may look vastly different when it is imaged on an offset web press that produces literally several million different color gradations. Just remember that the image you see on your screen or coming out of your desktop color printer will not be the same as one coming off the end of a commercial-grade press.
Solution: Use the correct job option settings when creating PDF files, and be sure to only use high resolution graphic files when designing print documents.

Why can’t you use our logo from our web site?

Problem: Web sites are designed to load fast, and any graphic images on them need to be just good enough to look fine on a computer screen. Printers need files that have a much greater resolution than what is common on the web. While you may be able to print a decent quality image of a web site on your ink jet, if you try to print that same file on a typical high resolution offset or digital press, you will likely have a poor print job on your hands.
Solution: Don’t use web images in the print world – when designing graphic images for your web site, have your graphics designer create high resolution versions for printing.

Why is it important to “manage” color in digital files?

Problem: A recurring problem with digital files submitted to printers is spot color vs. process color. We have seen jobs submitted that include 7 spot colors in addition to process color images – that means this four color job would have to be printed on an 11 color press! The designer of this piece did not set up the color management parameters correctly when it was first created, and these color settings were carried all the way through the PDF creation process. The correct procedure would have been to change all spot colors to process color. We have also seen the opposite scenario to be somewhat common – colors intended to be spot PMS colors are sent to us as process colors.
Solution: Be sure that spot colors are truly spot colors, and process colors should not be mixed with spot colors within the same job.

Why can’t you edit or fix my file yourself?

Problem: We finally got you to send us a PDF or EPS file, and now you want us to make some modifications to it. The fact is that the editing of these types of files is extremely limited. The reason for this is that EPS and PDF files are created to insure uniformity over any type of computer system. This uniformity comes with a price, and that is editability.
Solution: Make a choice between reliability (EPS or PDF files) or editability (a native application file). Just be sure that if you send us a native application file, it is created with a high quality graphic design program – any lesser programs might sacrifice resolution and print quality.