VOTE

Increase revenue by selling and

serving the political mail market.

Get your free political mail kit

from MAR.

Direct mail and voting

The path to the ballot box

From the mailbox to the ballot box, mail can inform, persuade and motivate

voters. That path to the ballot box is ﬁlled with critical mail touchpounts - giving

campaigns an opportunity to connect early and deliver a greater impact.

Checking the mail:

I typically check my

mailbox at least ﬁve

times a week (83%).

Reading the mail:

I’m likely to read

a mail piece with

information about

a candidate or

candidates upon

seeing it (67%).

Remembering

the issue: I ﬁnd

mail to be the

most memorable

form of political

advertising I

received (44%).

Exploring the issue:

After receiving a mail

piece with information

about a candidate or

candidates, I’m likely

to go to the internet to

learn more about that

race (46%).

Casting the

vote: I ﬁnd mail

had an impact

on my voting

decision (43%).

31 42 5

*Source: Summit Research post-election survey on behalf of the Postal Service among 900 actual Virginia

voters, conducted immediately following the gubernatorial election (November 7-9, 2017).

Checking the mail

Reading the mail

Exploring the issue

Casting the vote

Remembering

the issue

Get your free political mail kit from MAR. It

contains a ton of useful research (like above)

and handouts to utilize, educate, and help

you increase your revenue.

MAR-705

Become a subject matter pro

Share with prospective campaigns

Partner with MAR on your mail and/or multi-channel campaign

Watch your business grow

Political mail designed and targeted to reach voters in every corner

of the United States impacts decisions made about elected officials

and ballot measures at all levels.

Spending for political mail campaigns reached a record high of $573

million during the 2018 midterm election cycle. That’s an increase of

42 percent over the 2014 midterm election cycle and 11 percent more

than in the 2016 presidential election cycle. (USPS Internal Data)

The 2020 election cycle is setting up to be one of the largest in terms

of voter turnout, spending, and voter diversity. Political mail will play

a critical role not only in local area elections and ballot measures, but

also in state as well as national elections. We can assist you in

capturing a share of that market, diversifying your client base and

increasing your bottom line.

We are offering a political mail kit to help you. The kit contains

multiple handouts, whitepapers and tons of useful research, all of

which is designed to give campaigns an opportunity to connect and

deliver a greater impact.

523 S. Meyer Ave • Valmeyer, IL 62295

800-851-4460 • www.margraphics.com

Reasons

why you

should be

selling to

the political

mail market

What should I do next?

Email us to receive your free political mail kit…

MAIL KEEPS WOMEN

INFORMED

III

It’s not just about trust—it’s about

staying informed.

Reaching

Women Voters

VOTE

WOMEN TRUST MAIL MORE THAN ONLINE

AND TV ADS

III

The stats don’t lie. Women—especially Millennial women voters—

perceive mail dierently than men. In fact, they generally trust

mail over online and TV ads more than men do.

CONNECTING WITH WOMEN VOTERS THROUGH THE MAIL

Voters Who Trust Political Mail from Campaigns More than

Advertisements Seen Online or on Television

63% of Women Say Political Mail

Made them an Informed Voter

65% of Millennial Women Say Political

Mail Made them an Informed Voter

39%

Men

45%

Women

53%

Millennial

Women

The majority of eligible voters are women

, and this midterm

election cycle has more women running for oce than ever

before

. Reaching women voters is clearly important to

any campaign.

To uncover the emerging trends among women voters for this

midterm election cycle, in the days immediately following the

Virginia gubernatorial election, on November 7-9, 2017, the

American Association of Political Consultants (AAPC) and the

United States Postal Service® joined forces and commissioned

a survey of 900 Virginia voters, including 611 women voters.

Here are some quick facts from the survey about how women

interact with political mail, including tips on the best ways to

reach female voters.

Nearly three-quarters of women

read their mail immediately

upon seeing it, and women ﬁnd

mail to be a comfortable way to

receive political information

III

In an era of “fake news” and increased

skepticism, it’s imperative that your

campaign communicates with voters

on a deeper level. And as political

campaigning becomes increasingly

digital, it’s never been more crucial

for you to ensure that your campaign

message is reaching voters at the

right time, in the right place, and

through the most credible channels.

It all starts with understanding how

the political landscape is evolving.

Are you ready to break through the noise

and connect with more voters?

Read the how-to guide included in this handbook to

learn how to optimize your campaign with political mail.

Drive

Action to

the Polls

DRIVE ACTION TO THE POLLS

The Eagle Logo is among the many trademarks of the U.S. Postal Service

19POLITMAILGDE

What one competitive race tells

us about winning elections in 2018

The Credibility

Factor

A United States Postal Service and American Association

of Political Consultants (AAPC) study

A United States Postal Service and

American Association of Political Consultants (AAPC) study

Voters

and Mail

5 Insights to Boost

Campaign Impact

Integrating Mail to Inﬂuence Voters

THE MEDIA MIX

A United States Postal Service® and

American Association of Political Consultants (AAPC) study

INTRODUCING

INFORMED DELIVERY

FOR

POLITICAL CAMPAIGNS

IF IT'S IN THE MAIL, IT'S IN YOUR EMAIL®

United States Postal Service and

the American Association of Political Consultants (AAPC) study

Political Mail

and Millennials

Young Voters Paying Close

Attention to Direct Mail

Print, Mail & Digital Solutions

1. Diversify your client base

2. Grow your revenue stream

3. Elections are recession proof

4. Campaigns are in every town, city,

county, and state

5. You already know about print/mail

and have access to partners like

MAR to help you

info@margraphics.com